What Time Do Supermarkets Reduce Prices?

Supermarket Reduced Price Label

Most individuals and families have their own routines to visit supermarkets to buy their groceries Although the routine or timing of each individual visiting a supermarket is different, they are usually based on factors like social commitments, working hours, school runs, etc.

But, have you ever considered timing your routine to a supermarket-based factor? That factor being the glorious yellow stickering time! By timing your visit to each supermarket based on when they reduce the price of their products, you can save a lot of money on your shopping.

Supermarket Reduction Times

So, when are the best times to get reduced food at supermarkets? In this article, we will list the main shops so you can visit at the right time and take advantage of price reductions.

  • Aldi: 08:00 – 09:00am
  • Morrisions: 18:00pm
  • Lidl: 17:00 – 18:00pm
  • Sainsburys: 20:00pm
  • Tesco: 08:00am
  • Asda: 18:00 – 19:00pm
  • Waitrose: 20:00 – 21:00pm


Aldi is one of the most popular supermarkets in the UK. Although there are no specific times or dates set by Aldi to reduce their food or drinks prices, many people on social media say that visiting the place early in the morning is an excellent way to get discounts. Aldi reduces food prices between 8 am and 9 am. Not only is Aldi less crowded at this time, but you will also see a lot of discount stickers.


The times Morrisons reduce prices on food items vary from store to store, meaning it depends on the store’s location. Some shoppers say that Morrisons reduce their prices on food items late morning or at lunchtime. Morrisons reduce food prices at 6 pm. This is the best time to get food bargains according to most. Some Morrison’s stores have the yellow sticker discount available throughout the day.


Online research shows that Lidl reduces its prices on food items at most times of the day. You will get 30% off on food and drink products in the evening time. Lidl reduce prices between 5 pm or 6 pm. This is when you can shop for groceries at the most affordable prices.


According to Leicestermercury.co.uk, the times Sainsbury’s reduces its prices on food items depends on the store’s location. However, if you are looking for the best deals or discounted prices, shoppers recommend visiting the supermarket around 1 pm to get 25% discounts, 5 pm to get 50% discounts, and 8 pm to get 75% discounts on food products. Therefore, the best time to visit Sainsbury’s for the reduced prices is at 8 pm.


Like Sainsbury’s, Tesco’s timings are also store-dependent. However, Tesco reduces prices as early as 8 am. Therefore, it is crucial to visit Tesco around 8 am if you want to save money on groceries or food-related shopping.


Asda reduces its food prices at 7 pm and closing time. We recommend visiting the supermarket around 6 pm and act fast because the company snaps up most bargains around 9 pm. Visiting Asda before 7 pm allows you to avoid long queues.


Waitrose does not have specific times to reduce their food and drink prices. However, the company’s official website claims that it offers more affordable prices than other supermarkets in the UK. The best advice to visit this supermarket is closing time because Waitrose offers significant last-minute deals and discounts on food products.

Final words

Hopefully, you have managed to find the supermarket that you usually shop at in the above list. If not, feel free to contact us and we would be more than happy to find the answer and add it to the list!

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